Vetor Training Center

Brand Strategy - Visual Identity - Verbal Identity

We turn movement into freedom

Vetor is a training centre with a multidisciplinary team that monitors all the students' workouts. The brand works with many people who are post-operative or in pain and lack the confidence to exercise in a conventional gym. 

The company's entire methodology is based on dynamic movement systems.

The brand strategy carried out a very in-depth analysis to define personality and archetypes, the most obvious being the Rebel archetype, but without exaggeration, very much based on science. Visually, we designed the logo from scratch, incorporating the concept into the name itself, as well as a palette that conveys exclusivity and good taste, avoiding the cliché of gyms.