Olivas Casa & Outlet

Olivas is a new brand, with a physical store in Vila Formosa in São Paulo - SP, which was born to sell outlet products, for the home and professional hobby lines, with an infinite variety at low prices.

As a brand strategy, we highlighted the issue of discounts and low prices, but connected it to a unique and distinctive element, generating brand recall, with the olive formed by the letter O.

The olive is the predominant element in the communication, which forms the percentage of discounts, section identification, the benefits club sub-brand and background support elements.

Its colors were strategically defined after market research and at the same time refer to the different olive colors, connecting with the brand concept.