Mazzotti e Poletto

Mazzotti e Poletto is a law firm specialized in extrajudicial regularization of real estate that sought, through a new visual identity, to become more professional and to transmit to its clients an image of being a modern, serious, light, and human brand. 

We sought to differentiate ourselves from the standard, from the obvious elements of law, but without totally fleeing from the area in order not to confuse the public, with a construction company, for example. We stylized the scale and attributed several meanings to it, with the shape of buildings appearing in the negative space of the brand. And the positive being formed by a letter M and a subtle scale.

In the symbol's meaning, duality plays an important role; there are two buildings, two names, two equal sides that subtly form the scale. We remove its base, so the eye will first see the letter M or the buildings, and only lastly a scale, making a subtle connection with the area of performance. Although not the primary attribution, the stylized letter M is also evident.

As graphic support, from the symbol, we created the entire expansion of the brand, forming cities, properties, houses and buildings, which is the focus of the office.