LP Running Consultancy - Visual Identity

LP Running is a running consultancy in Joinville, Santa Catarina, Brazil, that offers personalized training, both on-site and online, geared toward the practice of running, for both beginners and advanced levels.

The name is formed by the initials of the company's founders. The brand aims to provide runners with a pleasurable experience in a sport that is increasingly popular among the population.

The initials were incorporated into the symbol, formed by an athletics track and the veins of the human body, representing the passion for street running.